UX & Interface Design

Lesson 9: Emotional Design for Humans

Emotional Design

Let's start a new text, Aarron Walter's Designing for Emotion. What does it mean to "design for emotion?" How can we make our interfaces not just functional and efficient, but also appealing to people?

Read Chapter 1 from Walter.


  • What are the components of user experience Walter bases on Maslow's pyramid?
  • What ways did sites like Wufoo and Betabrand distinguish themselves in relation to Walter's pyramid?
  • What is the relationship between emotions and memory?
  • What is emotional design?

Designing for Humans

Next we continue thinking about emotional design specifically as geared towards real human beings. Genius.

Read Chapter 2 from Walter.